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Make Your Case and Prove It!
There are people out there wanting to buy your product or service, or you wouldn't have gone into business!They want the solutions you provide and the results you promise. But prospects are skeptical. They want to know more. They want proof. So make it easy for them to take the next step, and buy from you.
Create several case studies with detailed information on how you helped your client. Describe the client's original problem, your company's solution, and what were the results.
Place the case studies on the applicable web page of your site. So, for example, if you are a personal coach, your "Corporate Services" page would have one or two case studies describing how you solved the problem of a corporate client.
Your "Custom Classes" web page would have case studies describing how you created a custom training solution for a company needing to solve a morale problem within a department.
New to your business without many reliable case studies? Then ease new prospects fears by offering them a money-back guarantee of your product or service.
© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
Top 5 Ways to Downsize and Upgrade Your Site
1) Make sure your site is the three C's:
Clear
Concise
Complete
Does your website state, right up front, what you do, what you sell,or whom you wish to serve?
Do visitors have to wade through a lot of extra text and slow- downloading graphics to find what they are looking for? Make every word and picture count.2) Use headlines on your web pages that sell Benefits, not Features.
Emphasize how your product or service will benefit the buyer. Hint: Answer the site visitor's age-old question: What's In It For Me?
3) Design your site to lead the visitor to your "Most Wanted Response". Make it clear and easy to learn more about you or buy your product. How many times have you visited a site that made you work hard to find their contact info or to buy their product?
Which leads us to...
4) Add your FULL contact information, including a clickable email address on EVERY page of your site.
Visitors can and will enter your site on any page.
Hint: Add your most favored contact method (email? phone? fax?) to the top of each web page.
5) Add an article or articles that your target market would find useful. Make the information helpful without an obvious sales pitch. Educate prospects - make their lives easier, and they will be more willing to trust and buy from you. Hint: Mention the article(s) to your prospects when networking, and mention it on your next display ad.
© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
Don't Just Attract Visitors to Your Site - Attract Your Target Market!
The best websites attract their target market like flies to flypaper.
But have you considered the flip side of great web design?
How much time do you spend talking to individuals or businesses who are not good candidates for your
product or service? What if your website could help reduce the time you spend on those inquiries?
You'd have more time to spend responding to profitable leads and fulfilling orders!
Anytime you can shorten the sales cycle of your business, you are ahead of the game.
Ask yourself these questions:
-Does my site state, right up front, what I do, what I sell, or whom I wish to serve?
-Does it reflect my business style and approach?
-Does it speak the language (literally and figuratively) of my target market?
Does my site try to be all things to all people, so I waste time responding to poor leads?© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
Website Checklist
When was the last time you REALLY looked at your website?
Here are some ideas to use for a year-end check-up.
1) Do all your links work? Test them all yourself. Website changes and updates during the year often create broken links somewhere else on the site. Seems insignificant, but how impressed are you by a site that has links that go to a wrong page or worse, nowhere?
2) Is your company's full contact info on EVERY page of your site? Visitors can and will enter a site from any page. Make it easy for them to contact you. Even better: Add your phone number and clickable email address somewhere at the top part of each page ("above the fold"), so visitors don't have to scroll down to find it.
3) Are there meta-tags in your site's HTML code? These descriptive tags are easy to add, and make all the difference with Search Engine rankings. Talk to your web developer (or us!) about adding these essential pieces to your site. Be sure your site is re-submitted to the Search Engines once you have the meta-tags in place.
4) Does the text on your pages really communicate what you do and the benefits of doing business with you? Pretend you are talking to your best friend on your site. You'll write a compelling, honest, and factual account of why your product or service is worth considering. Guess what? That's what your target market wants to hear!
5) Simpler is better in life and in websites! You have approximately 10 seconds to keep a visitor once they land on your site. Keep them interested and informed VERY quickly, or lose them.© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
Take a Look at Your Site Through Fresh Eyes
Ask around these days, and you hear business owners and managers disappointed in their websites.
Return on investment has been nil. No traffic, no response, no sales.
"I spent so much money developing my website and nobody is coming to visit it.. What's wrong???"
SOUND FAMILIAR? The stories are the same over and over..
-My website doesn't look at all like I thought it would.
-My website is up and there is NO traffic.
-My website just doesn't reflect my company's image.
-My site is down more often than it is up.
-I can't ever get changes made to my site when I need them.
Do you feel like you are powerless in a technical world that is WAY too complicated to deal with?
WAIT. You do have the power. Your website belongs to YOU. It should be a true reflection of your company's image on the Internet, and should seamlessly blend with your overall marketing package, otherwise why bother having a website at all?
If you read this far and said, "They are talking about ME" then it is time to sit down and assess your website.
There are simple things you can do yourself to invite visitors to your site. Put your web address on all of your printed material. Post new and interesting information on your site. Change your site content often to give visitors a reason to come back. Keep it fresh and ABOUT THEM, the CUSTOMER.© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
Pulling in the Searchers
Increase targeted traffic from Search Engines with an effective Page Title tag on each of your web pages.
Write a descriptive title of 5 to 8 words for each website page.
Remove any "filler" words from the title, such as "the," "and," etc.
This Page Title appears on many Web search engines when your site is listed.
The Page Title also appears at the very top of the monitor when viewing a website.
Bring Them In
Entice searchers to click on the title by making it descriptive and include something attractive.
Change the Title tags on each web page to reflect the info on that page.
Hints
Use some descriptive keywords along with your business name on your home page. Instead of "Bird Feeders, Inc." use "Bird Feeders, Inc. - Birdfeeders, Birdbaths, Backyard Accessories".
The more people see in the blue highlighted portion of the search engine that interests them, the more likely they are to click on the link.
Bonus Hint: Now re-submit your website to the Search Engines, so they pick up your new listings!© Mind's Eye Presentations. All rights reserved.
Mind's Eye Presentations provides customized, effective web strategies for businesses.
Call us at 615-867-4009.
