Make Your Case and Prove It!


There are people out there wanting to buy your product or service, or you wouldn't have gone into business!  They want the
solutions you provide and the results you promise. But prospects are skeptical. They want to know more. They want proof. So make
it easy for them to take the next step, and buy from you.

Create several case studies with detailed information on how you helped your client. Describe the client's original problem,
your company's solution, and what were the results.

Place the case studies on the applicable web page of your site. So, for example, if you are a personal coach, your "Corporate
Services" page would have one or two case studies describing how you solved the problem of a corporate client.

Your "Custom Classes" web page would have case studies describing how you created a custom training solution for a company needing
to solve a morale problem within a department.

New to your business without many reliable case studies?  Then ease new prospects fears by offering them a money-back guarantee
of your product or service.

Copyright © Mind's Eye Presentations. All rights reserved. 
Permission is granted to reproduce, copy or distribute this article
as long as this copyright notice and full information about 
contacting the authors is included.

The authors of this newsletter are Darlene Cary and Lynne DeLuca
of Mind's Eye Presentations, providing customized, effective
web strategies for businesses. Call us at 615-867-4009.

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Top 5 Ways to Downsize and Upgrade Your Site

1) Make sure your site is the three C's:
Clear
Concise
Complete

Does your website state, right up front, what you do, what you sell,or whom you wish to serve?
Do visitors have to wade through a lot of extra text and slow- downloading graphics to find what they are looking for?  Make
every word and picture count.

2) Use headlines on your web pages that sell Benefits, not Features.
Emphasize how your product or service will benefit the buyer.
Hint: Answer the site visitor's age-old question: What's In It For Me?

3) Design your site to lead the visitor to your "Most Wanted Response".
Make it clear and easy to learn more about you or buy your product.  How many times have you visited a site that made
you work hard to find their contact info or to buy their product?

Which leads us to...

4) Add your FULL contact information, including a clickable email address on EVERY page of your site.  
Visitors can and will enter your site on any page.
Hint: Add your most favored contact method (email? phone? fax?) to the top of each web page.

5) Add an article or articles that your target market would find useful.  Make the information helpful without an obvious sales
pitch.  Educate prospects - make their lives easier, and they will be more willing to trust and buy from you.
Hint: Mention the article(s) to your prospects when networking, and mention it on your next display ad.

Copyright © Mind's Eye Presentations. All rights reserved. 
Permission is granted to reproduce, copy or distribute this article
as long as this copyright notice and full information about 
contacting the authors is included.

The authors of this newsletter are Darlene Cary and Lynne DeLuca
of Mind's Eye Presentations, providing customized, effective
web strategies for businesses. Call us at 615-867-4009.

BACK TO RESOURCE PAGE

Don't Just Attract Visitors to Your Site - Attract Your Target Market!

The best websites attract their target market like flies to
flypaper.  But have you considered the flip side of great web design?

How much time do you spend talking to individuals or businesses who are not good candidates for your
product or service?  What if your website could help reduce the time you spend on those inquiries?  
You'd have more time to spend responding to profitable leads and fulfilling orders!

Anytime you can shorten the sales cycle of your business, you are ahead of the game.

Ask yourself these questions:

-Does my site state, right up front, what I do, what I sell, or whom I wish to serve?

-Does it reflect my business style and approach?

-Does it speak the language (literally and figuratively) of my target market?

Does my site try to be all things to all people, so I waste time responding to poor leads?

Copyright © Mind's Eye Presentations. All rights reserved. 
Permission is granted to reproduce, copy or distribute this article
as long as this copyright notice and full information about 
contacting the authors is included.

The authors of this newsletter are Darlene Cary and Lynne DeLuca
of Mind's Eye Presentations, providing customized, effective
web strategies for businesses. Call us at 615-867-4009.

BACK TO RESOURCE PAGE